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 It'sTime to Say Buh-Bye to Burnout + Ditch the Hustle for Good.

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Farmer. Mama. Slow Business Badass.

Over a decade ago I ditched my downtown office with a view and my 'successful, important' career to build a life, and a living, on my own terms. 

I broke all the rules by building my business with Slow Values - and it worked.

Two kids and six-figures later, I'm here to help you do the same.

Hi friends, I'm Stacey —

You shouldn't have to be a hot mess of overwhelm & burnout to kick ass at work.

work with me

Blog Index

you are not your business it is time to chuck the idea of the personal brand

This is a call to arms. A clarion call to rebellion. An invitation to burn the status quo to the ground. Are you with me? Let’s go. Nearly every day this week in my work with clients at Slow Folk or in my conversations here on Substack, I have met a woman fraught by the idea of […]

You Are Not Your Business

Niching without fear | Slow Business Education for Creatives and Solopreneurs

The number one mistake small business owners make is failing to niche effectively. Niching is simple, but not always easy. Why do we fail to niche, when many of us have at least a rough idea of how important it is? One word : Fear. We are afraid to niche because niching, at its core, […]

Niching Without Fear : How to Avoid the Number One Small Business Mistake

Trust Your Path. You're not lost. You're here. | A reminder from Slow Folk

You’re not lost. You’re here. I’ve travelled a weird and wandering career path. I’ve sold everything from pant suits to cheeseburgers to giant solid jade tiger statues large enough to ride. (Told ya, weird.) Although my education and work life might look meandering and kinda random from the outside (from art galleries to a home […]

Trust your path. You’re not lost. You’re here.

You are not a brand | Rejecting the notion of the personal brand | The Slow Work Series from Slow Folk

You are not a brand. Ok. We’re talking business here but right now, I want to talk about life. About living. About being whole and imperfect and present in the world. You are not a brand. You are a human being. Not made to be confined to tiny squares, reflected in the eyes of strangers, […]

You are NOT a brand. You are a person.

Learn how to give less fucks to live a fearless life | Slow Folk

I wish I could send a letter to my 20-something self. If I could, I’d tell that young woman to give less fucks. Way less fucks. I worked so hard in my 20’s in a job that ate me alive.  I’d wake up each workday in tears, stood on the crowed subway platform holding down […]

How to Give Less Fucks & Live Fearlessly

Overcome Perfectionism | Slow Folk

Perfectionism is a bitch. There is no nice way to say it. Perfectionism is the pits. If you’re reading this, chances are you are a go-getter, a striver, a dreamer-of-dreams. Chances are, you’ve also left your biggest dreams on the shelf. Not because you can’t. But because you’re scared. Because perfection made you. The worst […]


Is the Slow Work Movement just about Laziness? | Slow Folk

Is the Slow Work movement really for someone like me? Isn’t Slow Work only for lazy people? So you’ve learned a bit about Slow Living, and you think you might want to give Slow Work a try. There’s just one question nagging in the back of your mind – If I want to embrace Slow […]

Laziness : The Slow Work Myth Series

How to Find your Flow as a Creative Entrepreneur | Slow Folk Slow Work Mentorship and Education

Are you struggling to find your flow as a creative entrepreneur? Working for yourself – fitting it all in, making time for work, family, your health . . . it can feel impossible to find your flow. You might even find yourself spending more time thinking about how to get it all done than actually […]

Find Your Flow as a Creative Entrepreneur

What is Slow Business? Slow Folk

What if Slow Business could be a GOOD thing?

What is Slow Business?

How to Write Marketing Emails Your Clients Want to Read

I’m sure you’ve heard it by now – from marketing gurus, from podcasts, from your girlfriends – you’ve GOT to have an email list. Although social media is the bright and shiny one in our marketing toolbox, your email list – while not glamorous – is where the heavy lifting happens. Ready to dig in? […]

How to Write Marketing Emails (That Actually Get Read)

Are you burned the eff out? Feeling exhausted, but have nothing to show for it? Slaving away on social media, but the sales aren't materializing?

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